Giving someone a journal as a gift is a lot like giving them a picture frame - it's always better if there's something in it. Personalize a journal or a day-to-day calendar by writing quotations in it. Use a calligraphy pen, or a pen with silver ink. Work with a theme like friendship, love or humour. You can get plenty of quotations from quote-a-day websites, poetry anthologies or quotation anthologies.